From “I’m not sure” to
“I’m booked!”

Website designs that gives first-time visitors the confidence to hit Book Now.

Indianapolis web designer helping small businesses improve their websites

Neil Hedlund | Website Designer

“As a small business owner still finding my footing, he made the whole process feel comfortable and easy to understand.”
-Arcelia Herrera, Owner, Indy Casa De Beauty - Indianapolis

The Challenge
Arcelia’s clients need a website that makes booking simple.

Turning first-time visitors into confident, booked clients

Before website design showing generic layout and unclear messaging, lacking client's brand.

Before

After website design showcasing client's fun personality and highlighting her expertise and friendliness.

After

Before website design showing original linktree menu that is overwhelming and cluttered.

Before

After website design showcasing new primary navigation of new website. New menu Increased user confidence with new sections addressing concerns.

After

Results

Website reflects client’s personality and builds trust instantly

Clients feel confident and reassured before booking

494 unique visitors in first 90 days

Designing your website doesn’t have to feel overwhelming.

Most business owners I work with aren’t looking for “a redesign.”
 They’re looking for clarity, confidence, and support.

You Might Be Here Because

  • Your website gets traffic, but doesn’t always turn visitors into inquiries.

  • Your business has grown, and your website feels out of sync.

  • You’re ready for a more professional online presence that reflects your work.

  • You’re starting your website from scratch and want it done right from the beginning.

How I Help

Understanding your business and goals
Guided website design process with clear steps
Helping your website turn visitors into clients

Turn Visitors Into Inquiries
I identify practical changes that make your services easy to understand and help visitors take action.

Bring Your Website Up to Speed
If your business has evolved, I clarify what’s changed, highlight what’s still working, and update your website in the areas that will make the most impact.

Build for Where You’re Going
If you’re ready for a more professional website or starting from scratch, I design a polished, growth-ready site that supports your long-term goals.

Work Within Your Budget
We’ll talk through your goals and find an approach that fits your business.

Wherever you’re starting from, the goal is the same:
to make sure your website supports your business.

A relaxed, no-pressure conversation about your business, your website, and what support would be most helpful.